Pay It Forward through YouTube
What are ways in which a group of people or an organization can raise money to donate to a charity? Non-profit organizations must always come up with new ideas of how to fundraise in order to continue as an org and keep paying it forward. YouTube star, Kevin Wu, also known as “KevinJumba” found an interesting way to raise a great amount of money for charity.
In an article on Huffington Post, Kevin describes how he was able to help build a school in Africa with his YouTube views. The increasingly large audience that Kevin was able to attract became the key to being able to raise so much money. The Supply is a non-profit organization that saw potential in Wu and invited him to visit Africa to teach English to African children. After his return, Kevin decided to dedicate 100% of his profit made through his YouTube channel to The Supply. He was ultimately able to provide education to many children in Africa.
The Idea of using YouTube videos to fundraise and increase awareness is not a new idea. In 2011, Mashable posted an article covering a YouTube channel that helps non-profit organizations to increase their campaign awareness and raise funds. Launched by BroadbandTV Corp, the channel is called VISO Give. It has already partnered with a number of non-profits such as Livestrong and United Way. Basically, every time someone watches a video on that channel, a penny is donated to a specific cause.
Do you enjoy making and uploading videos? Do your videos get a considerable amount of views? Do like Kevin Wu! Pay it forward by doing what you like to do! And if you don’t like or you don’t know how to make videos, you can always watch and enjoy other people’s videos while donating money for a good cause.